New Bloom Maternity offers a variety of products for modern moms, for pregnancy and beyond. Building on the vision of their Australian sister company, New Bloom sought to enter the market with a brand identity moms could immediately connect to—one that understands the plight of modern mothers and is ready to support their unique needs.
In the discovery phase of this project, we uncovered the tone and persona of the brand — cozy, feminine, modern, soft, warm, authentic — then worked thru several phases to bring this to life.
The soft, comfortable, feminine color palette helps this new brand speak without words. The custom type is strong with subtle nods to the feminine. The use of confident phrasing in packaging and other media creates an honest and welcoming tone.
Along with creating a solid branding system for New Bloom to pull from as they develop their new identity in the marketplace, we also developed new product packaging and shipping materials.
We’re excited to share more of these elements with you as they roll out. For now, here’s a sneak peek at the New Bloom brand and style.